Ahhh... Getting frustrated you have no sales on Amazon? Product exposure is key when you are an Amazon seller, no question about it. I mean, everyone knows about it, but also everyone knows only of a very few ways to do so. When asked to say FREE ways to promote an amazon product, even fewer options come to mind.
There are two common channels to promote your internet product, be it on Amazon, eBay, or elsewhere: text or video. Posting a video and leaving it on YouTube may help, but only to the limited extend. Usually videos are imbedded into a text describing your product, its features and benefits.
Text ads (and yes, when you post something even on a blog, but it has a link to your product - it is called advertizing a product) - can take various forms and appear differently for the internet user. Most common types are social media (such as Facebook and twitter), and personal/product blogs.
Regular social media - eg posting a link in your Facebook status, or twitting about it - limits the promotion of you amazing product to your friends only, and thus decreases the effectiveness dramatically. Some other sources have targeted audiences, and here is what I am talking about.
Niche blogging - is by far the best known way to promote amazon products, yet some challenges also await. You can either set up a blog as a subdomain (eg yourname.WordPress.com), or buy your own domain. Setting up a blog as a subdomain reduces a chance of having high PR (page rank), which means your promoted product will be appearing far less frequent in search engine rankings. Having your own blog costs money.
Despite these problems, it is a statement of a fact that building traffic to you amazon product is key to be a successful seller, and to do that you need to leverage all channels that are open for you.
What we have not discussed yet - are paid ads, such as Google AdWords, but yet again - it costs money to run, and no result is guaranteed. You need to have a really high conversion rate to make up for the cost. And think about it: how many times you clicked on a banner, looked at the content, said "ah, I see what it is" and simply closed it? But traffic conversion is a whole different story. You need to have some traffic in the first place! And you want to have it free of charge.
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