Traffic is the lifeblood of websites. If you're like most people, you concentrate on the headline figures of how many page views you've had and how many unique visitors have looked at your website. But that's not the only thing you should be thinking of. Quality of traffic is much more important than quantity. Sure, you'd like both, but quality far and away outshines quality. So how can you get more traffic to your website and make sure it converts to sales?
Make sure your site is easy to navigate
How many times have you clicked onto a site with high hopes only to be met with a site that doesn't live up to your expectations? Big images take ages to download. Flashing or slide-show type images are usually a distraction. Check everything over with fresh eyes - or breathe down the neck of someone who's using your site for the first time.
Check for things that are the darlings of website designers but don't necessarily translate into a good user experience. Menus are one of the prime culprits here - if your mouse has to be in precisely the right place for menus and sub-menus to work, chances are that your users will give up and find an easier site. But check other usability issues as well - little things make big differences on conversion.
Check your page titles
These are the call to action that users click (or don't click) before they even reach your site. If your page titles are dull and boring, potential customers and traffic won't even get to your site.
As with the site itself, run a check. Just use site:yourwebsite.com in Google to see how your page titles look. If they're boring to you or don't instantly tell you what each page is about, fix them. It will take a while for the new titles to show up in Google but it's worth the wait. Encouraging people to click through to your site with better titles will make a measurable difference to your website traffic.
Get more (relevant) links
Links are one of the determining factors in how well your website ranks in the search engines. Put simply, the higher you rank the more traffic you'll get to your website. So this is a big determining factor in getting more traffic to your website.
Make sure that your links are friendly - don't go spamming other people's sites with spammy comments in the hope of getting a backlink or two. If you do post comments (and this technique can work when done properly) then make sure they are a useful contribution to the page topic.
You can also get relevant links by writing useful articles like this one. Send them to the main article directories or even offer to write a guest post on someone else's site. The latter option takes more effort than writing for an article directory but if you choose a site that complements yours then it can be a goldmine.
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