For your online business to survive and bring in desirable outcome, you must get more visitors to your website. Web visitors who may be interested in what you have to offer may not ever find you if you do not device a means of attracting them, this is the reason for all the fuss about website or blog traffic. Luckily, advertising online is so cheap that everyone can carry out marketing campaign online regardless of their business size. In fact, a good number of online traffic generation strategies are free and effective as well.
Increasing Website Traffic
Striving to make it to Google's first search result pages, as well as other search engines' is an ongoing struggle among online marketers. The reason is simple; most web users do not usually go beyond the first result page of search engines. Consequently, if your site is not listed on those initial pages of search engine results, the possibility of potential clients or customers seeing you and your offerings is slight. Google has no favoritism in displaying websites on its first search result page, if your website deserves to be on those pages, Google and other search engines will surely display it. Now, here's the question; what strategy do you employ in order to make it to search engines' top 10? Let's examine the following effective techniques;
• Quality Content - Article Marketing
If there is any traffic generation strategy an online business owner needs to implement now and always, it is article marketing. Article marketing has proven to be more superior and effective than most website traffic ideas or strategies. More importantly, this traffic generation technique has come to stay, and will continue to reward those who faithfully use it.
You may ask, how exactly does article marketing increase traffic to a website? It starts by building superior credibility - in essence, quality content is a powerful credibility builder. First, ensure that the article is relevant to your niche, and that it reflects the felt need of your target niche. For instance, if you are offering weight loss products and services, you need to provide your target audience (those desperately in need to lose weight) with quality content that addresses their weight loss need, and at the same time proffers solution to the need. So, as you keep on producing quality and fresh articles constantly, you are gradually becoming an authority in your niche, and heavy traffic will start pouring in. You should also ensure that your quality content is distributed to several online spots, especially article directories such as EzineArticles.
• Website Submission to Search Engines
Submitting your web pages to search engines is another great way to increase traffic to your website. You should target the most-used search engines - Google, Yahoo and Bing. You should also submit to the less popular search engines as well, since it can also bring traffic to your site.
• Social Media
Social media is the latest addition to website traffic generation strategy list, yet very powerful and as competitive as other strategies. With millions of people active on Facebook, it is a great platform to attract those interested in your business offerings. However, there are rules to advertising on Facebook and other social media platforms, and you need to follow those rules in order to achieve result.
This list is not exhaustive of the tips for generating more traffic to your site... watch out for more tips.
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