Writing Articles - Attracting More Traffic to Your Site

If you're trying to find a way to bring targeted traffic to your website and increase your sales, then writing articles is the way to go. This method can, not only boost your site in the search engines and increase the amount of visitors to your site, but can also double, and even triple your income.

A major benefit of writing articles is that it can generate traffic and increase visibility. Writing articles related to your website and submitting them to article submission sites does two major things to your website:

Your article on the article submission site contains a link in the author's resource box, leading them back to your own website. After readers have read your articles, they're attention should be directed to your author's resource box. This is called a back-link. As more and more of your published articles increase, becoming visible on a variety of websites, the total number of links to your site also increases. The more incoming links a website has; the more significance major search engines place on that site. In the search engines' eyes, incoming links to websites helps to decide the weight and authority of a certain site. By writing articles, you increase the number of links to your site, thereby increasing the position of your website in the search results.

Writing articles is a great way to attract more potential customers. However, when writing articles, you should never promote your own products or services. Instead, they should communicate your industry expertise. You need to educate your potential customers about how to solve problems they may be facing and important industry issues they must know.

After they have read your articles, you are now seen as an expert in your field. Now people are more likely to trust you because you have positioned yourself as the authority in your particular nichè. For this reason, they are more willing to buy than just simply browse through your site.

Here's something else to think about, every time you publish new content with your primary keywords included, your website becomes more popular. Search engines like to reward websites with a higher ranking when they consistently add new content. So when a person is searching for one of your topics, their search results may, not only have your site on page one, but may even show your articles on the same page. This is a great way to get seen on the internet.

Getting your site found on the internet is less complicated if you are writing articles to educate, increase your links and bring more traffic to your site, making your business easily reached for visitors searching the internet.

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   5 Ways of Generating Traffic   How To Get Extra Traffic To Make Extra Money!   

Content Marketing - Publishing Formats That Spell Sales and Marketing Success

Choosing the most appropriate content publishing format is critical to success in Content Marketing. Use the following criteria to guide you in deciding which format(s) will work best for your company and your target audience:

Know your target audience's publishing format preferences Determine your specific marketing and business goals Gauge your capability (budget, resources, expertise) as a publisher-marketer Learn from what other companies are doing

This article addresses the fourth point, by describing six popular publishing formats companies are using to achieve sales and marketing success. One or more of these might be just the ticket for your business.

Business blogs: a business blog is both a social media tool and a content repository. It can serve as a company's online content hub, with posts covering a multitude of topics including company news, executive and employee insights, detailed answers to customer questions, how-to information, industry updates, and much more. Note that by optimizing blog posts with keyword-rich content, major search engines will index more of your company's website pages, which in turn can improve search result rankings and generate more inbound traffic and leads.

eNewsletters: an eNewsletter is the perfect publishing format for an email marketing program, delivering timely news and relevant content to a target audience of brand subscribers, prospective buyers, and existing customers on a regular recurring basis. A quality eNewsletter may also serve as a "premium" content asset with which to attract opt-in subscribers and also nurture more of your prospects to becoming paying customers.

White Papers: usually 8-12 pages long, a white paper is the perfect format to address a technical issue or a subject requiring intensive explanation. White papers are excellent learning and reference material for prospects in the consideration stage of their decision-making process. Asking recipients to complete a lead capture form before granting them access to your white paper is okay, because business buyers will typically appreciate its objectivity and educational value.

Ebooks: usually longer and less technical than white papers, an eBook is perfect for introducing an unfamiliar subject or presenting complex information within a more informal, visually appealing format. An eBook may include a call-to-action or link on each page, and at the end recommend "next steps" to readers.

InfoGraphics: infographics are popular because they appeal to people who are predominantly visual learners (of which there are many!). Visual learners love to see information such as data, concepts, lists, and processes presented graphically.

Online Video: inexpensive yet high-quality hardware, editing software, and online repository/sharing sites like YouTube have transformed a once daunting challenge into something very doable: creating, publishing, and sharing video content. Video can also be embedded to enhance and enliven heretofore static text/graphical content with an infusion of rich media.

Five Big Advantages of Online Video:

Video is a great alternative (to reading pages of text) for the prospective buyer who needs to quickly review and understand the benefits of a complex product or solution. Video effectively and convincingly demonstrates a product in action, by showing and telling prospects everything they need to know. Video is a dynamic way to portray a company's image or personality, with style and sophistication. Embedding video within a landing page (a web page designed to capture contact information and allow users to download content) has been proven an effective way to boost the conversion rate of that page. Attaching a video to an online news/press release, then posting it on a PR site like Pitchengine.com, may attract the attention of industry bloggers trolling the Web for content, who may in turn share your video with their community

(Source: Tom Pick, PR consultant and blogger, Webbiquity.com)

Content Marketing can position a company as a thought-leader, an authority, and ultimately as a trusted vendor. In the words of Anne Hadley (co-author of Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars That Engage Customers and Ignite Your business),

"...educating prospects about the products you sell and underscoring your own expertise actually increases your credibility and fosters trust (along with traffic). You show that you know what you're talking about, and those who dig your stuff will become more educated and ready leads for sales."

For more on this interesting topic, be sure to read two additional articles I've written:

Content Marketing - What It Is and Why Companies Should Be Doing It

and

Content Marketing Tips and Best Practices

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   You Need Real People to Get Real Traffic   

How To Get Website Traffic Even If You Are Clueless

Getting website traffic is something that a lot of people struggle with even though it's one of the easiest things to do on the internet. If you know nothing about internet marketing, then I'm willing to bet that you can get hundreds of visitors to your website in only 48 hours by using pay per click advertising.

Pay per click advertising (PPC) is the fastest way to get a lot of people to your website who are looking to buy something. Now like I said, you don't have to be a genius to make this happen... a little advertising will do the trick. And the more you advertise, the more traffic you will get.

Now you should know that as soon as your advertising funds run out, so does your traffic. So it's very important that you make money from your advertising efforts, otherwise, you'll wind up going out of business very quickly. But there are free marketing methods that you can use also.

One of my favorite free marketing methods is search engine optimization (SEO). This is a strategy that is at the backbone of the internet marketing world. You should know that you don't have to be incredibly competent if you want to make SEO work for you. A lot of people struggle with SEO, but it doesn't have to be so bad.

Some of the main things that you will want to focus on when it comes to SEO is link building, on-page SEO, off-page SEO, and optimizing each page of your website around a low competition keyword that you can rank high for. Search engine marketing can be a tough cookie if you're just starting out, but if you've been in the internet marketing world for a long time, you know it's something that you absolutely must do if you want to have success online.

Now don't rely on search engine traffic solely. One day you may be on page 1 of the search results and then the next day you may wind up on page 3. It all depends on how the algorithms change, and whether or not your site has quality information that visitors can use to improve their lives.

Another traffic strategy that I've very familiar with is video marketing. And in particular, Youtube. This is a great site, it gets millions of visitors each day, and you can promote yourself and your website on there very easily. Simply come up with 5-10 minute long videos, and include your website URL at the bottom of the video.

You will want to select the best keywords for your video also so that only relevant people can come and view the thing that they were looking for. YouTube is more than a site to list music videos, funny commentary, and commercials... you can also promote your site on there and increase your website traffic simply and easily.

These 2 marketing techniques are things that you will want to do if you want to have the success with your online business that you are looking for. These techniques still work very well today, and I think it's something that you can benefit from. So keep them in mind.

Good luck with getting more traffic to your website today.

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   How to Build Effective Sales Funnels   

How to Get Traffic to Your Website And Convert It To Sales

Traffic is the lifeblood of websites. If you're like most people, you concentrate on the headline figures of how many page views you've had and how many unique visitors have looked at your website. But that's not the only thing you should be thinking of. Quality of traffic is much more important than quantity. Sure, you'd like both, but quality far and away outshines quality. So how can you get more traffic to your website and make sure it converts to sales?

Make sure your site is easy to navigate

How many times have you clicked onto a site with high hopes only to be met with a site that doesn't live up to your expectations? Big images take ages to download. Flashing or slide-show type images are usually a distraction. Check everything over with fresh eyes - or breathe down the neck of someone who's using your site for the first time.

Check for things that are the darlings of website designers but don't necessarily translate into a good user experience. Menus are one of the prime culprits here - if your mouse has to be in precisely the right place for menus and sub-menus to work, chances are that your users will give up and find an easier site. But check other usability issues as well - little things make big differences on conversion.

Check your page titles

These are the call to action that users click (or don't click) before they even reach your site. If your page titles are dull and boring, potential customers and traffic won't even get to your site.

As with the site itself, run a check. Just use site:yourwebsite.com in Google to see how your page titles look. If they're boring to you or don't instantly tell you what each page is about, fix them. It will take a while for the new titles to show up in Google but it's worth the wait. Encouraging people to click through to your site with better titles will make a measurable difference to your website traffic.

Get more (relevant) links

Links are one of the determining factors in how well your website ranks in the search engines. Put simply, the higher you rank the more traffic you'll get to your website. So this is a big determining factor in getting more traffic to your website.

Make sure that your links are friendly - don't go spamming other people's sites with spammy comments in the hope of getting a backlink or two. If you do post comments (and this technique can work when done properly) then make sure they are a useful contribution to the page topic.

You can also get relevant links by writing useful articles like this one. Send them to the main article directories or even offer to write a guest post on someone else's site. The latter option takes more effort than writing for an article directory but if you choose a site that complements yours then it can be a goldmine.

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   Expediting the Lead Generation Process for Online Businesses   How to Build Effective Sales Funnels   5 Ways of Generating Traffic   

Increase Traffic Flow to Your Website With PPC

If you are looking to bring more business through to your website and already have an SEO (search engine optimisation) campaign in place, there is still one more way you can enhance business and that is with a PPC (pay per click) campaign.

Pay per click is the advertisements you see on the right hand side of the search results on the search engine, the organic listings take up the majority of the page but on the right there is a small section of paid results. When you have pay per click in place you do not have to pay for your advertisement being shown on the search engines, you are paying for the clicks through to your website because of this your advertisement can be shown an unlimited amount of times.

If you choose to put PPC into place the best way to do so is with the use of PPC management, this means you can be assured that your campaign will be run correctly in the hand of a professional who has had many years experience running such campaigns.

You can use PPC when it suits you, it doesn't need to be an ongoing campaign like SEO, some companies choose to use it when their work is seasonal so that they can enhance their business when required. You can also use PPC as a way to promote a special offer or new product brining more people to your website.

A PPC manager will be able to assist you in choosing which of your keywords to target along with the amount you should spend on your keywords. The amount you spend on your keywords is what you will pay when that keyword is used in an advertisement which is clicked on. The more common a keyword is the more expensive it will be, however it is much more likely for your advertisement using that keyword to be displayed. A PPC management team will be able to run your PPC campaign for you allowing you to focus on other areas of your business.

The internet is the second biggest form of advertising coming in behind television advertising. Internet marketing is very beneficial due to the fact that you can target your advertisement at your market, there is no need to write an advertisement which is really broadly aimed like in TV, with PPC you can write an advertisement purely for people who are interested in what you offer.

There are many companies who will choose to implement PPC at the same time as an SEO campaign this is so that they can see an immediate increase in traffic and business along with working at increasing their organic ranking. The two campaigns can work hand in hand due to the fact that they are not linked together, your search engine ranking has no effect on where your PPC advertisement ins displayed, if you are ranking on page 15 your PPC advertisement can still be displayed on the first page of results.

The PPC Experts can guarantee you a high class service when running your PPC campaign, their management services will help you run a very successful campaign which will allow you to see an increase in traffic to your website which will hopefully turn into an increase in business coming through your website. Once you have a PPC campaign in place you will see a high return on investment due to the fact you are not paying for your advertisement until it is clicked on meaning you are only paying for traffic which is directed through to your website.

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   You Need Real People to Get Real Traffic   How To Get Extra Traffic To Make Extra Money!   

5 FREE and Extremely EASY Ways to Steer Traffic to Your Website

At a recent workshop, a participant shared that she didn't understand the big 'hype' about having a website. Though she had one; she hadn't attained any customers from it. I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your visitors, chances are they will never return. Do you have a website but not sure how to guide traffic to it? Here are 5 ways to steer traffic to your website:

Register with Major Search Engines

An important step to steer traffic to your website is to make sure is it is listed on all the major search engines such as Bing, Google and Yahoo. This is one of the most efficient ways of directing free, targeted traffic to your website. It's easy and takes just a few minutes of your time.

Respond to Questions and Comments

People leave comments for a reason; they are interested in your response. By responding, you're letting them know that you're actively involved in reading the comments and encouraging them to visit again. In addition, this is an effective way to become known in your industry as an expert.

Develop Article Marketing Strategy

logging is an easy way to drive traffic to your website and establish yourself as an expert in your industry. If executed effectively, this can be a smart online marketing strategy and an affordable way to grow your business. Blogging is 'big business' among entrepreneurs, writers and those who just want to express themselves through electronic communication. More and more businesses are blogging as they realize the benefits. There are several online sites where you can submit your articles for publication and back link to your website:

EzineArticles Associated content Articles base In addition, posting your articles on various social media sites is a great marketing strategy to generate traffic back to your website. Post your article using the following FREE social networks: Facebook Twitter LinkedIn

Use Social Bookmarking Services

Social bookmarking sites allow you to search, organize, share and store the bookmarks of different web pages. You are also able to promote articles and stay ahead of your competitors. Here are 3 popular social book marketing services:

Digg - The ultimate social media site; it's become notorious for producing traffic waves so massive that they can have a DOS-style impact on smaller hosts. Stumble Upon - Helps members discover and share great websites. As you click Stumble, the site delivers high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 8 million+ other web surfers with interests similar to you. del.icio.us - A social bookmarking website; users can mark their favorites with it and share them with each other; making it onto the front page of the "recently popular" section that will send a decent amount of traffic so long as the category you're tagged into is popular.

Create Videos

Video marketing is all the RAVE! Whether creating how to, testimonial, product review or interview videos for your website, it increases brand awareness and creates viewer action leading to more inquiries and sales. In fact, according to Online Video Marketing Statistics, adding video to small business profiles:

Increases number of business profile views more than 100% Increases number of profile clicks more than 30% Increases number of calls generated by more than 18%

In conclusion, by using these FREE methods to create visibility to your website, you will be able to generate more traffic over time, thus, have a steady flow of potential leads.

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   Expediting the Lead Generation Process for Online Businesses