Showing posts with label Website. Show all posts
Showing posts with label Website. Show all posts

Saturday, December 8, 2012

How To Get Website Traffic Even If You Are Clueless

Getting website traffic is something that a lot of people struggle with even though it's one of the easiest things to do on the internet. If you know nothing about internet marketing, then I'm willing to bet that you can get hundreds of visitors to your website in only 48 hours by using pay per click advertising.

Pay per click advertising (PPC) is the fastest way to get a lot of people to your website who are looking to buy something. Now like I said, you don't have to be a genius to make this happen... a little advertising will do the trick. And the more you advertise, the more traffic you will get.

Now you should know that as soon as your advertising funds run out, so does your traffic. So it's very important that you make money from your advertising efforts, otherwise, you'll wind up going out of business very quickly. But there are free marketing methods that you can use also.

One of my favorite free marketing methods is search engine optimization (SEO). This is a strategy that is at the backbone of the internet marketing world. You should know that you don't have to be incredibly competent if you want to make SEO work for you. A lot of people struggle with SEO, but it doesn't have to be so bad.

Some of the main things that you will want to focus on when it comes to SEO is link building, on-page SEO, off-page SEO, and optimizing each page of your website around a low competition keyword that you can rank high for. Search engine marketing can be a tough cookie if you're just starting out, but if you've been in the internet marketing world for a long time, you know it's something that you absolutely must do if you want to have success online.

Now don't rely on search engine traffic solely. One day you may be on page 1 of the search results and then the next day you may wind up on page 3. It all depends on how the algorithms change, and whether or not your site has quality information that visitors can use to improve their lives.

Another traffic strategy that I've very familiar with is video marketing. And in particular, Youtube. This is a great site, it gets millions of visitors each day, and you can promote yourself and your website on there very easily. Simply come up with 5-10 minute long videos, and include your website URL at the bottom of the video.

You will want to select the best keywords for your video also so that only relevant people can come and view the thing that they were looking for. YouTube is more than a site to list music videos, funny commentary, and commercials... you can also promote your site on there and increase your website traffic simply and easily.

These 2 marketing techniques are things that you will want to do if you want to have the success with your online business that you are looking for. These techniques still work very well today, and I think it's something that you can benefit from. So keep them in mind.

Good luck with getting more traffic to your website today.

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   How to Build Effective Sales Funnels   

How to Get Traffic to Your Website And Convert It To Sales

Traffic is the lifeblood of websites. If you're like most people, you concentrate on the headline figures of how many page views you've had and how many unique visitors have looked at your website. But that's not the only thing you should be thinking of. Quality of traffic is much more important than quantity. Sure, you'd like both, but quality far and away outshines quality. So how can you get more traffic to your website and make sure it converts to sales?

Make sure your site is easy to navigate

How many times have you clicked onto a site with high hopes only to be met with a site that doesn't live up to your expectations? Big images take ages to download. Flashing or slide-show type images are usually a distraction. Check everything over with fresh eyes - or breathe down the neck of someone who's using your site for the first time.

Check for things that are the darlings of website designers but don't necessarily translate into a good user experience. Menus are one of the prime culprits here - if your mouse has to be in precisely the right place for menus and sub-menus to work, chances are that your users will give up and find an easier site. But check other usability issues as well - little things make big differences on conversion.

Check your page titles

These are the call to action that users click (or don't click) before they even reach your site. If your page titles are dull and boring, potential customers and traffic won't even get to your site.

As with the site itself, run a check. Just use site:yourwebsite.com in Google to see how your page titles look. If they're boring to you or don't instantly tell you what each page is about, fix them. It will take a while for the new titles to show up in Google but it's worth the wait. Encouraging people to click through to your site with better titles will make a measurable difference to your website traffic.

Get more (relevant) links

Links are one of the determining factors in how well your website ranks in the search engines. Put simply, the higher you rank the more traffic you'll get to your website. So this is a big determining factor in getting more traffic to your website.

Make sure that your links are friendly - don't go spamming other people's sites with spammy comments in the hope of getting a backlink or two. If you do post comments (and this technique can work when done properly) then make sure they are a useful contribution to the page topic.

You can also get relevant links by writing useful articles like this one. Send them to the main article directories or even offer to write a guest post on someone else's site. The latter option takes more effort than writing for an article directory but if you choose a site that complements yours then it can be a goldmine.

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   Expediting the Lead Generation Process for Online Businesses   How to Build Effective Sales Funnels   5 Ways of Generating Traffic   

Increase Traffic Flow to Your Website With PPC

If you are looking to bring more business through to your website and already have an SEO (search engine optimisation) campaign in place, there is still one more way you can enhance business and that is with a PPC (pay per click) campaign.

Pay per click is the advertisements you see on the right hand side of the search results on the search engine, the organic listings take up the majority of the page but on the right there is a small section of paid results. When you have pay per click in place you do not have to pay for your advertisement being shown on the search engines, you are paying for the clicks through to your website because of this your advertisement can be shown an unlimited amount of times.

If you choose to put PPC into place the best way to do so is with the use of PPC management, this means you can be assured that your campaign will be run correctly in the hand of a professional who has had many years experience running such campaigns.

You can use PPC when it suits you, it doesn't need to be an ongoing campaign like SEO, some companies choose to use it when their work is seasonal so that they can enhance their business when required. You can also use PPC as a way to promote a special offer or new product brining more people to your website.

A PPC manager will be able to assist you in choosing which of your keywords to target along with the amount you should spend on your keywords. The amount you spend on your keywords is what you will pay when that keyword is used in an advertisement which is clicked on. The more common a keyword is the more expensive it will be, however it is much more likely for your advertisement using that keyword to be displayed. A PPC management team will be able to run your PPC campaign for you allowing you to focus on other areas of your business.

The internet is the second biggest form of advertising coming in behind television advertising. Internet marketing is very beneficial due to the fact that you can target your advertisement at your market, there is no need to write an advertisement which is really broadly aimed like in TV, with PPC you can write an advertisement purely for people who are interested in what you offer.

There are many companies who will choose to implement PPC at the same time as an SEO campaign this is so that they can see an immediate increase in traffic and business along with working at increasing their organic ranking. The two campaigns can work hand in hand due to the fact that they are not linked together, your search engine ranking has no effect on where your PPC advertisement ins displayed, if you are ranking on page 15 your PPC advertisement can still be displayed on the first page of results.

The PPC Experts can guarantee you a high class service when running your PPC campaign, their management services will help you run a very successful campaign which will allow you to see an increase in traffic to your website which will hopefully turn into an increase in business coming through your website. Once you have a PPC campaign in place you will see a high return on investment due to the fact you are not paying for your advertisement until it is clicked on meaning you are only paying for traffic which is directed through to your website.

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   You Need Real People to Get Real Traffic   How To Get Extra Traffic To Make Extra Money!   

5 FREE and Extremely EASY Ways to Steer Traffic to Your Website

At a recent workshop, a participant shared that she didn't understand the big 'hype' about having a website. Though she had one; she hadn't attained any customers from it. I explained that having a website is a good first step, but not enough to gain clients. If you are not engaging your visitors, chances are they will never return. Do you have a website but not sure how to guide traffic to it? Here are 5 ways to steer traffic to your website:

Register with Major Search Engines

An important step to steer traffic to your website is to make sure is it is listed on all the major search engines such as Bing, Google and Yahoo. This is one of the most efficient ways of directing free, targeted traffic to your website. It's easy and takes just a few minutes of your time.

Respond to Questions and Comments

People leave comments for a reason; they are interested in your response. By responding, you're letting them know that you're actively involved in reading the comments and encouraging them to visit again. In addition, this is an effective way to become known in your industry as an expert.

Develop Article Marketing Strategy

logging is an easy way to drive traffic to your website and establish yourself as an expert in your industry. If executed effectively, this can be a smart online marketing strategy and an affordable way to grow your business. Blogging is 'big business' among entrepreneurs, writers and those who just want to express themselves through electronic communication. More and more businesses are blogging as they realize the benefits. There are several online sites where you can submit your articles for publication and back link to your website:

EzineArticles Associated content Articles base In addition, posting your articles on various social media sites is a great marketing strategy to generate traffic back to your website. Post your article using the following FREE social networks: Facebook Twitter LinkedIn

Use Social Bookmarking Services

Social bookmarking sites allow you to search, organize, share and store the bookmarks of different web pages. You are also able to promote articles and stay ahead of your competitors. Here are 3 popular social book marketing services:

Digg - The ultimate social media site; it's become notorious for producing traffic waves so massive that they can have a DOS-style impact on smaller hosts. Stumble Upon - Helps members discover and share great websites. As you click Stumble, the site delivers high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of 8 million+ other web surfers with interests similar to you. del.icio.us - A social bookmarking website; users can mark their favorites with it and share them with each other; making it onto the front page of the "recently popular" section that will send a decent amount of traffic so long as the category you're tagged into is popular.

Create Videos

Video marketing is all the RAVE! Whether creating how to, testimonial, product review or interview videos for your website, it increases brand awareness and creates viewer action leading to more inquiries and sales. In fact, according to Online Video Marketing Statistics, adding video to small business profiles:

Increases number of business profile views more than 100% Increases number of profile clicks more than 30% Increases number of calls generated by more than 18%

In conclusion, by using these FREE methods to create visibility to your website, you will be able to generate more traffic over time, thus, have a steady flow of potential leads.

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   Expediting the Lead Generation Process for Online Businesses   

Get More Visitors to Your Website With These Tips

For your online business to survive and bring in desirable outcome, you must get more visitors to your website. Web visitors who may be interested in what you have to offer may not ever find you if you do not device a means of attracting them, this is the reason for all the fuss about website or blog traffic. Luckily, advertising online is so cheap that everyone can carry out marketing campaign online regardless of their business size. In fact, a good number of online traffic generation strategies are free and effective as well.

Increasing Website Traffic

Striving to make it to Google's first search result pages, as well as other search engines' is an ongoing struggle among online marketers. The reason is simple; most web users do not usually go beyond the first result page of search engines. Consequently, if your site is not listed on those initial pages of search engine results, the possibility of potential clients or customers seeing you and your offerings is slight. Google has no favoritism in displaying websites on its first search result page, if your website deserves to be on those pages, Google and other search engines will surely display it. Now, here's the question; what strategy do you employ in order to make it to search engines' top 10? Let's examine the following effective techniques;

• Quality Content - Article Marketing

If there is any traffic generation strategy an online business owner needs to implement now and always, it is article marketing. Article marketing has proven to be more superior and effective than most website traffic ideas or strategies. More importantly, this traffic generation technique has come to stay, and will continue to reward those who faithfully use it.

You may ask, how exactly does article marketing increase traffic to a website? It starts by building superior credibility - in essence, quality content is a powerful credibility builder. First, ensure that the article is relevant to your niche, and that it reflects the felt need of your target niche. For instance, if you are offering weight loss products and services, you need to provide your target audience (those desperately in need to lose weight) with quality content that addresses their weight loss need, and at the same time proffers solution to the need. So, as you keep on producing quality and fresh articles constantly, you are gradually becoming an authority in your niche, and heavy traffic will start pouring in. You should also ensure that your quality content is distributed to several online spots, especially article directories such as EzineArticles.

• Website Submission to Search Engines

Submitting your web pages to search engines is another great way to increase traffic to your website. You should target the most-used search engines - Google, Yahoo and Bing. You should also submit to the less popular search engines as well, since it can also bring traffic to your site.

• Social Media

Social media is the latest addition to website traffic generation strategy list, yet very powerful and as competitive as other strategies. With millions of people active on Facebook, it is a great platform to attract those interested in your business offerings. However, there are rules to advertising on Facebook and other social media platforms, and you need to follow those rules in order to achieve result.

This list is not exhaustive of the tips for generating more traffic to your site... watch out for more tips.

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   How to Build Effective Sales Funnels   

Fishing for Website Traffic - Your Secret Weapon

Hey everyone! Struggling to get traffic to your blog/site? SEO not working for you? Backlinking not bringing you any visitors? Forum posting unsuccessful? Well, "oil rig hopping" (a term from Alex Jeffreys) may be for you, and may also be the best method for bringing in HIGHLY targeted traffic AND building relationships with your fellow internet marketers (or other people in your niche), which is really important to your success online.

As Alex Jeffreys describes it, this is the metaphor. Around the world, oil rigs (real oil rigs, not blogs) have arguably the best fishing out of anywhere else you can go. Some of the biggest fish in the world love feeding and staying near these oil rigs. In the internet marketing world, this still holds true. The "oil rig" is a blog. The big fish are readers from the other blog that this other blog readily attracts. This technique essentially allows you to boat over to this oil rig and "catch" these big fish that the oil rig has been attracting (for you).

To start, this other blog, in your niche, has to have a lot of activity surrounding it. You don't want to fish somewhere where there are no fish, right?

Well, how do I know if there are fish?

All you have to do is be observant. You could go over to alexa.com, look up the site, and look at its traffic information. You could also look to see if other people are consistently commenting on the blogger's posts. Finally, make sure that this blogger consistently posts new content. If you notice these three things in another blog in your niche, you have struck gold. That site will be a perfect "oil rig" for you to fish at.

Now, go to the three most recent posts, and read them all ENTIRELY. Make sure you read all of it, as this will help you later.

After you have read them, you have to comment on them. This is the step at which MANY marketers fail miserably at. You have to make sure your comments are relevant and intelligent.

Irrelevant comments are comments that do not really connect back to what the blogger said in his/her post. I see many, many comments that just say something like, "Great post, my site is here...". This will simply not work! You have to respond to at least one thing that the blogger said. I personally try to respond to every single major point that the blogger made in his/her post. This makes my comments very relevant. And, this also goes along with the metaphor. Relevant comments are like using the right bait that is relevant to the fish you are trying to catch. Using the right bait = better fishing.

Although you can get by making relevant comments that are not very deep and insightful, the more intelligent your comments are, the more traffic you will drive. Intelligent comments are comments that not only respond to the original author's points, but also add your own thoughts as well. You should not just say, "Good point here, I agree with you." You need to add at least one more sentence per point adding your own thoughts and comments.

Also, peacefully disagreeing with the blogger works too! (As long as you are NOT aggressive). You can say something like, "Good point; I see where you are coming from. However, I think this...". This will create a dialogue between you and the blogger which will not only help you create a friendship with this blogger, but will also show blog readers (remember, these are the fish you are trying to catch!) that you are passionate about your niche and you actually know what you are talking about.

Disagreeing with an authority blogger is a perfect sign that someone is also a potential authority (as long as the disagreement is intelligent).

Finally, before posting your comments, make sure to add your full name to the name field, your email, and your website to the website field.

DO NOT PUT A LINK TO YOUR WEBSITE IN THE COMMENT SECTION! This is a surefire way to be thought of as a marketer, and not an authority. By the way, that is the goal of bloggers: to be thought of as an authority, not a marketer (if you are a marketer; many bloggers are not marketers).

If you follow these steps, the fish at your target oil rig will literally jump out of the water and into your boat (which is your blog). This is probably the best way I know of to network and to build traffic. However, it takes a lot of work. But, it is great to go to other successful blogs, see what they are doing, network with them, learn about what they are blogging about, and build traffic all at the same time.

Anyways, I hope you enjoyed this, and stick around for my next post!

How to Structure An Article That Drives Targeted Traffic to Your Website   Website Traffic Tips From An Internet Marketing Veteran   Are You Sure That Your Articles Are Being Read?   How to Build Effective Sales Funnels   You Need Real People to Get Real Traffic   Expediting the Lead Generation Process for Online Businesses   

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